Great reporting Stephanie! You were right all along. I wonder what they’ll do now? A Polish radio station tried AI presenters but dropped them after a public outcry. At least it was open about it!
The right response would be to fully acknowledge the mistake, create internal policies which ensures AI usage is disclosed to the audience, and communicate them to your audience.
I would also commit to getting some up-and-coming diverse talent on their stations to address their diversity problem.
Alas, I think there's one maneuver in ARN's PR crisis playbook, which is go quiet, hope it all blows over.
If AI sounds this bad and ARN got away with it for 6 months, clearly no one listens. Or their demographic things that's how Thy should sound. Both are sad.
It was barely used, I think, because it sounded bad and was a bit fiddly. Who knows why they persevered with it - everything you need to know about AI voice clones can be heard in those very short grabs.
Great reporting Stephanie! You were right all along. I wonder what they’ll do now? A Polish radio station tried AI presenters but dropped them after a public outcry. At least it was open about it!
Also - thank you!!
The right response would be to fully acknowledge the mistake, create internal policies which ensures AI usage is disclosed to the audience, and communicate them to your audience.
I would also commit to getting some up-and-coming diverse talent on their stations to address their diversity problem.
Alas, I think there's one maneuver in ARN's PR crisis playbook, which is go quiet, hope it all blows over.
If AI sounds this bad and ARN got away with it for 6 months, clearly no one listens. Or their demographic things that's how Thy should sound. Both are sad.
It was barely used, I think, because it sounded bad and was a bit fiddly. Who knows why they persevered with it - everything you need to know about AI voice clones can be heard in those very short grabs.
Thinking commercial radio might have some ethics is a bit of big ask.
A person can hope........